Instant deployment of a robust Social Network over your existing website
Social Network Marketing has become a central component of every company’s online strategy. Cost efficient and targeted, it enables all types and sizes of organizations – from large commercial enterprises in all vertical segments, through online publishers, academic institutions, professional associations as well as small blogging sites – to build stronger customer/user loyalty, develop online communities with commercial value, and generate new revenue streams hassle-free. Virtual Web’s SociaLAVA™ is an enterprise-grade platform, designed to deploy instantly onto any website as a transparent overlay while posing no risk to the site’s IT infrastructure. Tested and proven, this social network application comes complete with everything online users have come to expect in a social network, as well as comprehensive management suite. It readily integrates to your CMS solution so as to allow effective monitoring of the site’s traffic and customer engagement mechanism. When deploying the SaaS-Based model, customers get to install the social network application for free and pay only minimal maintenance fee. The social network overlay may be easily manipulated so as to reflect the original site’s brand visual language.
With the Virtual Web fully SaaS solution customers retain all required security parameters associated with their site and policies, and enjoy fast and hassle-free site monetization through segmented ad campaigns (CPM, PPC, Adwords, etc.). They can also dramatically enhance exposure of, and traffic to their site, with the dynamic clustering of additional online communities which is part of this model. Thus even smaller sites, with modest volume of traffic, stand to gain significant new revenues almost instantly.
By deploying Virtual Web’s SaaS-Based model, websites’ operators can create an instant community for their domains, and exponentially enhance it through the unique community-clustering feature. The solution’s inherent Social Network Interaction Analysis Engine™ enables site owners to significantly upgrade their users’ online experience by presenting them with content based on respective preferences.
The SociaLAVA™’s unparallel ability to match users with desired content in real time is designed to boost site ‘stickiness’ and overall brand loyalty. Seamlessly integrative to the site’s CRM system it enables online marketers to provide users with highly engaging websites, resulting in longer visits, more frequent return visits, and increased new traffic to the site based on ‘word of mouth’ recommendation and social networking dynamics.
The SociaLAVA™’s unique and comprehensive mechanism for social network behavioral analysis provides customers with unprecedented level of insights into who their clients are, and what their particular preferences may be. Based on the system’s dynamic reports, site operators can leverage the thorough segmentation of specific users’ online behavior for maximizing site content effectiveness (including use of Widgets).